Maximize your return on design investments.

Let's get RODI.

My combined experiences as a brand strategist, design director and UX designer in different fields have given me insights on achieving value design — the sweet spot that balances business goals, customer needs and resources to create sustainable design solutions that yield the biggest possible impact.

Well-defined goals, psychology and useful data are key to RODI.

Good design starts with clear goals before proceeding to plan and execute with them in mind. Are your goals well-defined? Which details are worth investing more than others? How to determine the right tone and aesthetics? Are your efforts resonating with customers and users?

I can help with that.